Kellogg’s has marked 25 years of its Breakfast Club programme by launching a new brand platform titled “Better days are built on breakfast”.
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AMV BBDO names new chief strategy officer
London agency AMV BBDO has today (1 March) appointed Martin Weigel as its new chief strategy officer, who will begin in his new role in April.
Pancake Day victory: it was anything but crêpe for discount giant Aldi
Aldi rose to the top this Pancake Day snapping nearly 600,000 Instagram views –with one reel chalking up 247,000 views alone.
Activia creates ‘What The Gut?’ museum in London Soho
Activia has created a ‘What The Gut?’ museum in a bid to educate the public on the importance of gut health.
Aldi Price Match: clever pricing campaign or free press for the German discounter?
Is Aldi Price Match branding continually promoting a rival .. or is it a clever branding ploy, convincing loyal customers that they need not shop elsewhere?
Aldi performs the best on social media over Christmas, with Sainsbury’s doing the worst
Aldi has been dubbed as the best performing supermarket on social media in December by social media specialists Maybe.
Madrí Excepcional beer debuts £3.5m ad campaign with Havas London
Spanish lager Madrí Excepcional has unveiled its first ever ad campaign in a bid to build on the brand’s pre-existing success in the UK.
Schwartz partners with THIS for launch of debut meat-free promo campaign
Birds Eye supports biodiversity with ‘Peas For Bees’ campaign
Birds Eye has launched a campaign to ‘educate the nation’ on biodiversity as it highlights its efforts to protect nature through sustainable farming.
10 things you didn’t know about brand logos
Marketing Beat takes a look at the subtle brand logo changes over the years and the tiny details that even the keenest of eyes may have missed.