7UP VP of global brand marketing, Eric Melis speaks to MB about the brand’s extensive visual rebrand – its first in almost 10 years. Will it pay off?
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Ascot campaign focuses on the transformative feeling attending the event can have
Ascot Racecourse has unveiled a new campaign that focuses on the ‘transformative’ feeling that attending one of their year-round events can have.
Ocean Outdoor takes DeepScreen to the ‘next level’ with real-time 3D interactivity
Ocean Outdoor has unveiled DeepScreen Alive, a 3D platform allowing real-time responses and 3D interactivity.
Marketers praise Heinz ‘Ketchup Fraud’ campaign
Heinz’s latest campaign ‘Ketchup Fraud’ highlights the fact that restaurants often put cheaper tomato sauces inside Heinz-branded bottles.
John Wick takes over Oxford Circus tube station
The film franchise John Wick has taken over Oxford Circus train station just days after John Wick: Chapter 4 was released into cinemas.
New IPA president unveils ‘People First’ agenda to boost health and wealth of agency business
The new IPA president Josh Krichefski has launched a three-pronged ‘People First’ agenda to boost the overall ‘health and wealth’ of the industry.
Tesco redesigns iconic logo as part of unique Easter egg hunt
Tesco is celebrating this Easter by giving its iconic logo an egg-themed makeover supported by a £100k giveaway to 100 lucky winners.
Heinz x Absolut visuals pay homage to vodka brand’s ‘iconic’ 1980s ads
Creative agency Wunderman Thompson Spain has devised a campaign for the launch of the Heinz and Absolute vodka pasta.
Prime Rail Estate: behind the scenes of the TfL ad network
From posters and digital screens, to station takeovers and bus wraps, MB explores the ways in which Global enables brands to reach TfL travellers.
PopWorks debuts first-ever TV campaign to promote non-HFSS range
PopWorks has unveiled its first-ever TV and digital campaign with the aim of presenting its non-HFSS range as a balanced and healthy choice.