Matalan has unveiled its spring brand campaign ‘More to Love’ in a bid to promote its increased men, women, children and home offerings.
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IWD generates 30bn impressions on social media
On 8 March, social media posts referencing International Women’s Day (IWD) garnered 29.7 billion potential impressions and possible views.
Belgium to ban gambling advertising from 1 July
The Belgian government has plans to ban gambling advertising across multiple platforms from 1 July in a bid to tackle addiction and debt.
Cadbury’s ‘Worldwide Hide’ Easter campaign returns for third year running
Chocolate brand Cadbury and creative agency VCCP have announced the return of the Worldwide Hide Easter campaign.
International Women’s Day: celebrating the 20 most influential women in marketing
As brands release International Women’s Day ads, MB makes it its mission to spotlight some of the most influential women in marketing.
Glass ceiling? 5 of the best International Women’s Day ads highlighting the gap in gender equality
Marketing Beat looks at the most thought-provoking adverts and campaigns centred around this year’s International Women’s Day.
Ocado and The Trade Desk partner up to give advertisers access to customer behaviour data
The Trade Desk and Ocado Retail have entered a partnership that will allow advertisers to connect their ad campaigns with customer sales.
SheSays displays the reasons women resign from marketing roles in IWD campaign
SheSays, has unveiled an honest social campaign to uncover the real reasons people are resigning from roles within the marketing industry.
Doritos fires up new partnership with Burger King (literally)
Doritos has unveiled a new collaboration with Burger King by setting fire to its own out-of-home (OOH) billboard.
WARC Creative 100 spotlights the industry’s best campaigns and companies
WARC has released its ‘Ranking 2023: Creative 100’, a list that spotlights the industry’s most awarded campaigns and companies in the world.