BBH has poached creative directors Selma Ahmed and Genevieve Gransden from rival London agency Adam&EveDDB.
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Waitrose calls out rivals’ animal welfare record in latest TV campaign
Premium grocer Waitrose has launched its latest animal welfare campaign to highlights its ‘no compromise’ commitment.
System1 ranks its top 10 shortlisted Cannes Lions ads
As this year’s Cannes Lions Awards draw to a close, System 1 has revealed one last category for this year’s nominated adverts – the people’s favourite choice.
Opinion: Heavy metal, banking ads and the power of polarisation
Inspired by Fold 7’s heavy metal banking ad, executive creative director Dave Billing asks if we have forgotten the power of polarisation?
M&S Christmas spot won ad awareness among grocers during festive period, says YouGov
Among grocery retailers, M&S’s Christmas ad triumphed over its rivals, with 41.5% of UK adults watching the ad from 1 November to 25 December.
M&C Saatchi bolsters creative operations with two new teams
M&C Saatchi has this week bolstered its creative operations with the appointment of two new teams following a slew of new business wins…
Aldi Christmas ad soundtrack is best of the festive season, says SoundOut
Aldi’s 2022 Christmas ad has been revealed as the most effective advertising soundtrack of the festive campaign season.
VCCP’s Cadbury Xmas ad revealed as this year’s best by Kantar
Data compiled by brand consultancy firm Kantar has revealed that 2022’s ‘most effective’ Christmas ad was VCCP London’s Cadbury Secret Santa.
Top 12 Christmas ads for 2022: Asda, Amazon and Aldi ‘understood the assignment’
Asda, Amazon and Aldi have taken the top three Christmas ads spots with “exceptional potential to create long-term positive associations”.