Love them or hate them; advertising hoardings, posters and billboards are everywhere. Or are they? MB investigates the social issues highlighted by OOH placement.
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Watch: Waitrose taps Love Island’s Farmer Will for comedy BBQ skit
Waitrose teams up with Love Island’s Farmer Will to announce across Instagram that barbecues are back in season, as he showcases a shiny new flock of them on his farm.
‘It’s over’ – Mooncup ad pens break-up letter to tampons
Period care brand Mooncup has launched a brand new advertising campaign across London Underground, featuring a full page break up letter from a vagina to a tampon.
Made you look! 2024’s most attention-grabbing billboards so far
From McDonald’s billboards that we’re lovin’ to talking billboards from easyJet – Marketing Beat selects seven top OOH creatives in 2024 so far…
Leading agencies join diversity push to demystify creative job roles
Six leading agencies are partnering with the Day of Wrk platform to demystify job roles within the creative industries, aiming to improve diversity.
Watch: Dreamies shows off cat food stat by enlisting humans called Cat
Watch: Landmark £10m Weetabix campaign is a ‘rallying cry’ to the nation
Weetabix is investing £10 million into a landmark campaign which links a fall in consumption levels with a recent drop in the nation’s excellence.
Camden council slated for turning public library into KFC advert
Camden council has been criticised for allowing a library to be turned into a KFC for an advert, despite banning HFSS ads from the borough.
New V&A campaign uses QR codes to draw in young and niche interest groups
The V&A has launched a campaign to spotlight the breadth of its wide-ranging and eclectic collections, based around the slogan: “If you’re into it, it’s in the V&A”.
Woof! Lovehoney ad says UK is ‘nation of doggy lovers’
Lovehoney has created a risqué new billboard celebrating the fact that the UK is “a nation of doggy lovers”, coinciding with the dog show Crufts.