Effie Worlwide has published its 2023 ‘Effie Index’, revealing the world’s most effective marketers and brands throughout the year.
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Raft of agencies awarded IPA mental health badge of honour
Close to 70 companies have been awarded the IPA’s People First Promise badge for illustrating clear dedication to their employees’ mental health.
Clean Creatives: ‘turning down the oil and gas giants is not difficult’
Marketing Beat attended a Clean Creatives panel discussion following a screening of their F list awards highlighting the most polluting agencies.
Who wins? Clean Creatives gives out F-List prizes to adland’s top polluters
Just weeks ahead of the much discussed Cannes Lions festival, industry activist group Clean Creatives has announced the winners of a very different sort of prize.
WARC: UK agencies are ranked ‘most effective’ within EMEA
The UK has come out on top as the most effective advertising market in the EMEA region, according to insight from WARC’s latest rankings
Former Kantar stalwart joins Daivid as chief scientist
Former Kantar chief scientist Mitch Eggers has joined global creative effectiveness platform Daivid to oversee its AI-powered solutions.
Give an X: The voter registration campaign that’s ‘more Nike than Number 10’
Tapping into youth culture with fun collabs and celeb endorsements, we explore why The Give an X campaign has been such a hit.
WPP stumbles into 2024 as competitors pull further away
WPP has stumbled into 2024 with a -1.6% drop in organic revenue, lagging considerably far behind rivals Publicis (up 5.3%), Omnicom (4%).
Made you look! 2024’s most attention-grabbing billboards so far
From McDonald’s billboards that we’re lovin’ to talking billboards from easyJet – Marketing Beat selects seven top OOH creatives in 2024 so far…
BBDO Worldwide CCO to retire at the end of this year
BBDO Worldwide chief creative officer David Lubars is set to retire at the end of this year, with Chris Beresford-Hill set to step into his role.