Corona is re-imagining the traditional out-of-home billboard for a new campaign promoting its zero-alcohol proposition, Corona Cero.
Search Results for “beer”
Heineken UK appoints new marketing director
Heineken UK has appointed Rajeev Sathyes as its newest marketing director, after his predecessor Michael Gillane moved to a different role at the drinks giant.
Watch: The 6 most talked-about ads from Super Bowl 2024
Marketing Beat brings you the 6 most talked-about ads from this year’s Super Bowl, featuring an array of global superstars.
Has adland finally dropped the ‘new year, new me’ cr*p this January?
As consumers it is easy to see January as a time to start a clean slate, but how are the best marketers breaking the mould and thinking beyond?
Peroni 0.0% enters landmark partnership with Ferrari F1 team
Peroni Nastro Azzurro 0.0% has partnered with Ferrari’s F1 racing team, recruiting star drivers Charles Leclerc and Carlos Sainz for a new spot.
BBC iPlayer ad highlights the perfect cure for Dry January blues
BBC iPlayer is offering Dry January participants an alternative to alcohol with a colourful, partly-animated spot that showcases the streaming service’s diverse offering.
Liquid Death collaborates with Netflix’s Rebel Moon series
Liquid Death partners with Netflix’s Rebel Moon — Part One: A Child of Fire for an irreverent new ad spot, building on its controversial reputation.
Lucky Saint brings divine reception to pubs for Dry January
Non-alcoholic beer brand Lucky Saint has graced the nation with its latest Dry January campaign, focused on incorporating heavenly imagery, in an irreverent twist on the holier than thou stereotype surrounding sobriety.
Hatch snaps up UK Sport tender ahead of Paris 2024 Olympics
PR and content production firm Hatch has won the tender for UK Sport, which will see it be responsible for social media series and content.
BrewDog boss bites back at ASA for climate ad ban
BrewDog boss James Watt has hit back at the ASA for banning an Instagram advert in which the brewery claimed its beers are climate negative.