Acxiom’s executive VP and general manager, Mike Menzer imparts his wisdom on how brands should deal with data overload and data trust.
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Snapchat announces ITV partnership covering Love Island and I’m a Celebrity content
Snapchat has announced a content partnership with ITV, covering flagship shows Love Island and I’m a Celebrity… Get Me Out of Here!
Product placement – have brands unlocked the future of advertising?
Is product placement where the future of TV advertising lies? Marketing Beat takes a deep dive into the practice’s history to better understand its potential as reliable revenue stream.
Will Love Island bring success to the brands sponsoring the show?
Will Love Island partnerships with eBay, WKD and Emmi Caffé Latte still be a success, as consumers lose faith in social media influencers?
Extra Seedy Prince Andrew Jam: Truant agency poke fun at Platinum Jubilee weekend
Creative agency Truant London has gone against the grain and produced an ‘Extra Seedy’ Prince Andrew Conserve to poke fun at The Queen’s Jubilee weekend.
Dr Martens pairs up with Depop to sell secondhand boots
Dr Martens has paired up with the online marketplace Depop to enter the resale market and sell secondhand or refurbished boots to consumers.
Love Island hooks up with WKD for the second year
ITV dating show Love Island has named drinks brand WKD as its official alcohol partner for the eight series starting next month.
Waning influence: UK public turning its back on influencers amid deep-rooted mistrust
Research carried out by customer experience platform Emplify has found that the UK public ave a deep-seated distrust of so called influencers.