Marketing Beat breaks down just what went wrong at Glasgow’s ill-fated Willy’s Chocolate Experience that has since found global viral fame.
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OVO unleashes insights on commuters with dynamic Euston billboard
Energy firm OVO has unveiled a 60m billboard at Euston Station which showcases how commuters can make greener energy decisions.
Creative X: Companies are wasting £20m a year on ‘unimpactful marketing’
The average F500 company could be wasting around £20 million ($25m) a year, according to new research from data platform Creative X.
Reflections and resolutions: The top lessons adland is taking into 2024
From AI, to greenhushing and Gen Z, we hear from adland professionals on what their reflections and resolutions are as we move into from 2024.
Amazon Ads Q3 revenue soars over $12bn exceeding forecasts
Amazon Ads global revenue in Q3 hit over $12 billion, exceeding initial predictions and representing a 13% quarterly growth and a 25% YOY.
Guardian shapes the future of its advertising with new UK ad council
The Guardian has unveiled a new UK advertising council made from media agencies and journalists in an aim to bolster its commercial operations.
Coca-Cola’s VP of design on the ‘real magic’ of legacy marketing
Coca-Cola’s global VP of design Rapha Abreu speaks to MB about how marketing and creative innovation have been key to the brand’s success in 2023.
Marketers are increasingly favouring a human-centric approach in 2023, Dentsu says
Dentsu Creative’s 2023 Global CMO Report has found that there is an increased industry focus on entertainment.
Ryan Reynolds’ marketing agency produces new ad for Zoom
Zoom has enlisted iconic US-based football commentator Andrés Cantor for a light-hearted new ad campaign to show off a slew of new features.
Data: UK’s media market to reach £100 billion by 2027
The UK is expected to maintain its position as Europe’s leading entertainment and media (E&M) market, reaching £100 billion by 2027.