High street giant John Lewis enjoys the highest rates of customer loyalty across the UK, ahead of grocery brands Tesco and Waitrose.
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From funerals to toilet breaks: Ocado reveals quirky online shopping habits in new campaign
Ocado’s newest campaign is the latest grocery advert to lean heavily on both humour, highlighting the odd moments when customers shop online.
Tesco Clubcard named UK’s top loyalty scheme as it “gets the basics right”
Tesco Clubcard has been named as UK’s favourite retail loyalty programme as it ‘gets the basics right’ amid the ongoing cost-of-living crisis.
Pancake Day victory: it was anything but crêpe for discount giant Aldi
Aldi rose to the top this Pancake Day snapping nearly 600,000 Instagram views –with one reel chalking up 247,000 views alone.
Aldi performs the best on social media over Christmas, with Sainsbury’s doing the worst
Aldi has been dubbed as the best performing supermarket on social media in December by social media specialists Maybe.
Primark unveils value-focused Christmas campaign
High street retailer Primark has launched its new Christmas campaign, The Season’s Worst Kept Secret, highlighting its value price points across the brand.
The good, the bad and the ugly: are celebrity endorsements always a good idea?
MB speaks to The School of Marketing’s CEO Ritchie Mehta on why choosing the right celebrity is crucial for a brand’s marketing success.
Five by Five agency appoints new managing director to expand its clients’ remit
Independent creative agency Five by Five has appointed Annabel Mackie as its new managing director in a bid to expand its clients’ remit.
Pride Month: Why brands are embracing the stars of RuPaul’s Drag Race UK
In celebration of Pride Month, Marketing Beat delves into brand collaborations with stars from RuPaul’s international Drag queen reality TV show.
Opinion: Dr Melisa Mete on the Asda and Waitrose ‘Essentials’ debate
Dr Melisa Mete, lecturer in marketing at Henley Business School, shares her take on the Asda and Waitrose branding battle.