Zut’s Mark Hancock shares his thoughts on why sporting authenticity will be key to standing out and scoring big over the coming months.
Search Results for “online”
Purpose wins at Cannes: Dove’s ‘Turn Your Back’ takes Gold for Creative Effectiveness
The 2024 Cannes Lions has barely got underway and there have already several UK agencies and campaigns to take home the festival’s awards.
In pics: TK Maxx rebrands Wembley store for Taylor Swift Eras tour
TK Maxx has rebranded its Wembley store to entice the thousands of Taylor Swift fans who will be heading to the stadium this weekend.
Golin’s Specsavers hit ‘Misheard’ wins PR Lions Grand Prix in industry first
Golin has made history by securing the first ever PR Lions Grand Prix awarded to a PR agency with sole creative credit.
Yahoo Creative launches to help brands supercharge programmatic ads
Yahoo has launched a data-powered ad creative solution as it looks to help brands maximise the creative potential of campaigns with AI and data.
Aldi offers free beer to compensate for matchday spillages in latest marketing move
In its latest marketing ploy, Aldi is offering free beer to help replace the 4.6 million pints of beer that get lost every time Gareth Southgate’s team score a goal.
Frosty Jack’s satirises celeb endorsements with hilarious ad
Frosty Jack’s has once again teamed-up with Z list celebrity hands model, Hands Handerson to encourage the UK to ‘crack open the unexpected’.
In pics: Waitrose and Lulu Guinness tie up for exclusive bag collab
Waitrose and iconic accessories designer Lulu Guinness have collaborated for a second time, following last year’s sellout tote bag design.
Data: People less likely to trust TikTok political ads than YouTube ones
People are 20% less likely to trust political content being posted on TikTok than that being posted on YouTube.
Watch: Morrisons celebrates 125th anniversary with nostalgic tribute ad
Morrisons is set to celebrate its 125th anniversary with a month-long burst of activity that will include a new TV ad and £1 million charity fund.