WPP has stumbled into 2024 with a -1.6% drop in organic revenue, lagging considerably far behind rivals Publicis (up 5.3%), Omnicom (4%).
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WPP internal whistleblower reports up 64% on 2022
WPP saw its internal whistleblower reports rise by 64% in 2023 up to 612 from 372 in 2022, with most reports concerning “respect in the workplace”.
Dairylea and Trainline partner to spotlight unstructured play
‘The Last Photo’ suicide awareness campaign tops Act Good rankings
Adam&eveDDBs ‘The Last Photo’ campaign for charity Campaign Against Living Miserably (CALM) has been ranked the highest in a report looking at purpose-driven advertising.
Adapt or face extinction: Will AI destroy or enhance the common marketer?
AI was a hot topic at the DMA’s 2024 Data Conference. MB asked experts how they think the tech will shape the industry in the years to come.
Data: Top advertising board members linked with climate polluters
New research from campaign group Clean Creatives and climate-focused publication De Smog reveals that top board member’s polluting links.
IAB: Why the rise of content creators signals a new era of influence
The IAB UK Last Thursday Club asks whether the rise of content creators signal a new era of influence – and what it all means for marketers.
WPP named by SBTi for failing to meet sustainability targets
WPP has been named and shamed by the sustainability target setting organisation SBTi for failing meet crucial deadlines.
Sky reviews European media account for first time since 2017
Sky has called for a review of its European media account. This marks the first review to take place since 2017 when Mediacom was retained.
TNT Sports: Saatchi & Saatchi ousted from account
TNT Sports has selected independent agency Brothers & Sisters to run its creative account, ousting the incumbent Saatchi & Saatchi.