Tesco brought its festive TV advert to life with an OOH activation at Kings Cross station to help commuters ‘become more Christmas’.
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TMW Unlimited rounds off 2023 with People’s Postcode Lottery CRM win
TMW Unlimited has secured the People’s Postcode Lottery’s CRM account at the conclusion of a four-way competitive pitch process.
ITV launches new studio dedicated entirely to ad-funded entertainment
ITV has this week launched BE Studio, a new full service creative studio that will exclusively work on Ad Funded Entertainment (AFE).
Who needs a sleigh? Greater Anglia campaign showcases Christmas adventures
In its latest campaign train operating company Greater Anglia taps into the wonders of Christmas, with a spotlight on the adventure of travel.
Napoleon takes over Waterloo’s iconic BFI IMAX banner
Ridley Scott’s upcoming blockbuster film Napoleon has taken over the BFI IMAX’s iconic out-of-home banner in London’s Waterloo.
Watch: John Lewis launches Snapper the Venus flytrap Christmas 2023 ad
John Lewis has launched its Christmas ad for 2023, celebrating the joy of new festive traditions with a Venus flytrap taking centre stage as an unconventional Christmas tree.
Uber lampoons itself as it launches train-booking feature
Uber has revealed that customers can now book train journeys through its app alongside its traditional ride-sharing and food-delivery propositions.
Watch: John Lewis releases 10-second teaser of 2023 Christmas ad
John Lewis has followed in Asda’s footsteps and released a 10-second tease of its highly-anticipated 2023 Christmas ad.
IPA announces 12 new principles to guide ethical AI
The IPA and ISBA have announced two guiding principles for the use of generative AI in advertising aimed to encourage more transparency in the sector.
Spooktober: Brands get splendidly spooky for Halloween 2023
Brands get creepily creative as Halloween hits in all its spooky splendour. From Meta to Beavertown and even Morrisons, everyone got involved.