Mattel’s free Barbie doll initiative rolled out in UK schools, has sparked backlash and criticism, with experts labelling it as “stealth marketing” and “repulsive “in the British Medical Journal (BMJ).
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‘Am I a R*tard?’: Evenbreak backs controversial documentary with debut TV spot
Evenbreak, the global job board for disabled people run by disabled individuals, debuts its first TV commercial supporting an upcoming controversial documentary.
Women’s World Cup 2023: The blind side of creative inclusivity
Anastasia Leng, CEO and founder of CreativeX shares how brands can take advantage of key calendar moments such as the Women’s World Cup, making sure their ads are representative of the consumers who are watching them.
The ‘woke’ war – why brands are offending people and what they can do about it
Industry experts look at why even ‘woke’ brands keep offending consumers, and what they can do to avoid problems in the future.
Anti-ageism campaign goes viral as it takes social media by storm
A new social-led campaign that has been launched to fight against ageism and challenge sexist stereotypes, has become a global viral hit.
WorldRemit’s hard-hitting campaign challenges negative perceptions of migrants
WorldRemit has launched a hard-hitting new campaign showcasing the positive impact that migrants can have on British society.
Diet Coke, Yellow Pages and rampant sexism: 6 of the funniest ads of the 1990s
Marketing Beat takes a look at some of the weirdest, funniest and most memorable British ads from the 1990s – how many do you remember?
LADbible and Jacamo partner for new ‘No Average Jack’ campaign
LADbible Group has partnered with plus-size men’s clothing brand Jacamo for its new social media campaign, ‘No Average Jack’.
Lego inspires girls to Play Unstoppable as it teams up with iconic female footballers
Lego has partnered with stars of women’s football to launch a new Play Unstoppable campaign with the aim of encouraging more girls into the sport.
‘Kooky and struggling with menopause’: how brands are failing to represent women over 50
Brands are failing to represent women over 50, with advertisers showing ‘kooky’ women in their 50s ‘wearing old-fashioned clothing’.