Müller has unveiled a new Müllerlight campaign, positioning the product’s array of flavours as a way of brightening up the coldest months of the year.
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Crystal ball save us all: 2023 marketing predictions from industry leaders
As we head into 2023, marketing industry leaders share their predictions for influencer, social, data, B2B and SEO changes over the next year.
Auto Trader drives home its matchmaking abilities in latest campaign
Auto Trader has launched the latest iteration of its ‘Matchmaker’ campaign, highlighting the ways in which it helps everyone find their perfect car.
Trials, tribulation and innovation: How marketing navigated 2022
Amid trials, tribulations and innovations Marketing Beat looks back at how marketers navigated a highly momentous and intensely challenging year.
JD Sports launches ‘King of the Game’ digital Christmas 3D campaign
JD Sports has taken its first steps into the metaverse with the launch of its ‘King of the Game’ digital Christmas arcade campaign.
Center Parcs focuses on ‘Family Forever’ in major new marketing campaign
Center Parcs has launched a family-focused campaign to promote its latest ‘Family Forever’ positioning, with a TV ad going live on Christmas Eve.
UK government set to launch energy saving campaign this weekend
The government is set to launch a public information campaign this weekend to encourage households to cut their energy use this winter.
9 of the most hard-hitting charity campaigns released this year
Charities and agencies have really struck a chord with consumers this year – we round up nine of the best charity campaigns of 2022.
H&M unveils giant Christmas advent calendar in Shoreditch
H&M has unveiled a giant Christmas advent calendar in Shoreditch to highlight the brand’s product range from the H&M gift guide.
Lime asks Londoners to ‘Park Like Your Gran Is Watching’
Lime has created an out-of-home (OOH) campaign to encourage Londoners to park the brand’s e-bikes responsibly.