MB asks industry experts to share their opinions on whether brands should exit Twitter in light of the account impersonation controversy.
Search Results for “online”
Neverland unveils first campaign for Foxy Bingo
Gambling firm Foxy Bingo is set to reveal a refreshed brand identity in a new integrated campaign launching tomorrow (24 November).
HSBC shines spotlight on chilling reality of financial abuse with latest Wunderman Thompson spot
Wunderman Thompson UK and HSBC have launched a thought-provoking ad as the second instalment in their Financial Abuse awareness…
King’s Cross targets Christmas shoppers with Elvis’ debut campaign
King’s Cross has today launched its 2022 Christmas campaign, which aims to position the neighbourhood as London’s go-to festive shopping…
Lacoste unveils ‘first-ever’ AR OOH activation with ‘Superheroes’ campaign
Lacoste has launched its latest campaign, Lacoste Superheroes, an experiential pop-up that intends to ‘cut through the Christmas fragrance noise’.
Channel 4 enters data partnership with Sainsbury’s Nectar in latest broadcaster retail media collab
Channel 4’s commercial department, 4Sales, has entered a data partnership with Sainsbury’s Nectar to “revolutionise” ad targeting on All 4.
Asda reveals behind the scenes footage of Buddy the Elf Christmas ad
Asda has given fans of its Buddy the Elf Christmas ad a behind-the-scenes look at how the supermarket’s campaign was made.
Tripadvisor names John Boris as new CMO
Online travel firm Tripadvisor has this week announced the appointment of John Boris as its new chief marketing officer…
Attention grabbing is key as consumers see 4,000 ads a day, DV says
According to digital media data and analytics platform, DoubleVerify (DV), attention-grabbing ads are key to marketing performance.
Watch: Waitrose goes behind the scenes for ‘special’ Christmas 2022 ad campaign
Waitrose has launched its 2022 Christmas ad campaign, highlighting the dedication, time and effort that goes into every step of making the big day special.