Marketing Beat sits down Meanwhile’s co-founder and chief commercial officer Tim Jones to discuss Iceland’s upcoming advert, the cost-of-living crisis and whether the use of celebrities is the way forward.
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Will Ferrell says Asda Buddy Elf ad ‘finally’ helped him get ‘paid market value’
Will Ferrell, who’s Elf character featured in Asda’s Christmas ad, has said that the reprise of his role has helped him “finally get paid market value”.
A Christmas in crisis: Have supermarket ad campaigns struck the right tone?
While some are going full-on fairytale and celebrating everything that is wonderful about the festive season, others are taking the opportunity to focus on the ‘real meaning of Christmas’.
Best ads of the week (excluding Christmas campaigns)
With big name brands releasing Christmas campaigns this week, we thought it best to highlight some of our favourite non-festive ads from this week.
Noddy Holder’s on hold as Iceland launches 2022 Christmas campaign
Frozen food retailer Iceland has launched its 2022 Christmas campaign ‘The Land of It’s Chriissstttmaaas’, which includes a series of comedic TVCs, digital and a ‘Christmas waiting room live stream’ for social media.
Bring back Bounty! Celebrations’ festive spot pokes fun at ‘Bounty-less’ tub trial
Mars Wrigley has poked fun at its decision to trial ‘Bounty-less’ versions of its iconic ‘Celebrations’ tubs this year, with a playful spot.
Make or break: Are rebrands really worth the hassle?
Marketing Beat asks the experts for their verdict on some recent rebrands to find out whether or not they are a hit or a resounding miss.
McCain pulls drag queen ad after ASA receives over 70 complaints
McCain has pulled its latest ad, featuring drag queen Baga Chipz from the air after it was revealed that the ASA had received over 70 complaints.
Analysis: How should marketers adapt to changing consumer behaviour?
Marketing analyst Danny Denhard and Starcom strategy director Dan Coleman explore how marketers should adapt to consumer behaviour.
Over 59% of UK marketers are struggling to predict consumer behaviour
Research from the Chartered Institute of Marketing (CIM) shows that 59% of UK marketers are struggling to predict changing consumer priorities.