The Sun has partnered with Paramount+ to create a 90s-inspired mock front page to promote the streaming service’s new original series.
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Spotify calls out Apple restrictions in provocative OOH campaign
Spotify is calling out Apple with a bold new campaign that highlights the restrictions that the tech brand places on app developers.
Channel 4 to unveil deeper job cuts in advertising downturn
Channel 4 has announced plans for more job cuts than it expected, citing the advertising market as the reason for the downturn.
BBC iPlayer ad highlights the perfect cure for Dry January blues
BBC iPlayer is offering Dry January participants an alternative to alcohol with a colourful, partly-animated spot that showcases the streaming service’s diverse offering.
Now TV evokes night fall in eery new True Detective OOH
Streaming giant Now has used light sensitive paint in a new OOH billboard to marks the latest series of “True Detective: Night Country”.
Mars overhauls chewing gum business, backed by £40m media spend
Mars has overhauled its chewing gum offering with the launch of a new global brand platform ‘Chew Good’, backed by a bumper media spend of £39.2m.
System1 wins a staggering 200 new clients in one year
Marketing effectiveness platform System1 has seen a 46% increase in year-on-year sales, spearheaded by 60 new clients wins over the last quarter.
Netflix subscribers soar as it vows to build ‘more substantial’ ads business
Netflix sales surged to 12.5% to £7bn in its last quarter, as it vowed to build its ads business into a “more substantial revenue stream” in the year ahead.
Current account switch ‘fish whisperer’ ad from House 337 takes the comedy line
The Current Account Switch Service is looking to tackle financial procrastination with a humorous new campaign.
Netflix ad-supported tier surpasses 23 million active users a month
Netflix’s ad-supported tier has surpassed 23 million global active users per month, the figure comes just one year after the streamer launched it.