A strong majority (61%) of marketers expect business to improve across 2024, with brand marketing investment predicted to hit record levels.
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‘Pessimism is out’: Cynic-busting Rainforest Alliance campaign inspires action
The Rainforest Alliance has launched a new campaign with the aim of busting pessimism and inspiring action ahead of COP28 later this month.
Peroni celebrates the gift of friendship in first-ever Christmas campaign
Peroni Nastro Azzurro has launched its first-ever festive advertising campaign to encourage customers to ‘Live Every Moment, All Year Round’.
Jamie Laing gets ‘proper messy’ in new BrewDog Candy Kittens campaign
Brewdog and sweet brand Candy Kittens have once again joined together for a campaign promoting their latest collaboration – Eton Mess New England IPA.
Evening Standard unveils £1m OOH and print ad-space prize
The Evening Standard and Outernet London have announced a competition offering the chance to win £1 million of ad space across OOH and print.
Best brand collabs: 7 ‘WTF!’ collaborations that worked
Brand Licensing Europe event director Ella Haynes takes us through her favourite FMCG brand collabs of recent months – and yes, a certain high-street bakery made the cut.
Critics call Braun ‘irresponsible’ for advert showing trans model’s scars
Braun has been labelled ‘irresponsible’ and ‘immoral’ by critics in a backlash against it using a trans model with surgical scars in a men’s trimmers ad.
‘Consumers are lost forever’: Bud Light sales slump after Dylan Mulvaney PR disaster
Bud Light faces a loss of consumers and retailer confidence after a sustained sales slump leading critics to speculate whether it will ever recover.
Asahi celebrates 2023 Rugby World Cup with mammoth seven-figure campaign
Asahi Super Dry is looking to create the ‘ultimate fanzone’ ahead of the upcoming 2023 Rugby World Cup taking place in France.