Fresh from the Cannes jury room, Debbie Ellison – global chief digital officer at VMLY&R Commerce – shares her insights from behind the scenes.
Search Results for “generative AI”
WPP acquires sonic branding firm to strengthen experiential branding offer
WPP has acquired sonic branding company Amp in a bid to strengthen WPP’s offer in experiential branding.
Google to release Chat GPT rival called Bard
Google has announced that it will launch an Artificial Intelligence (AI) chatbot technology called Bard to rival OpenAi’s Chat GPT.
Tiffany and Nike collaboration slammed online
Tiffany & Co.’s recent collaboration with Nike has been received negatively online by social media users from across the globe.
The truth about ChatGPT: 10 useful facts for brands and agencies
Jamie Matthews, CEO at Initials, sits down with ChatGPT to evaluate what brands and agencies need to know about the latest AI technology.
Purpose Disruptors calls on agencies and brands to change in World Environment Day report
Wildfarmed celebrates ‘life-changing’ bread range with escapist fantasy
Regenerative food and farming company Wildfarmed is celebrating the launch of its ‘life-changing’ bread range in its first major advertising campaign.
What’s behind the marketing magic sparking M&S’ grocery growth?
Marketing Beat explores what has led to M&S’s recent marketing successes, from tapping into TikTok and focusing on food quality to Percy Pig’s star turn.
Warc: Just half of marketers ready for third-party cookie depreciation
Google parent Alphabet posts strong Q4 results but ad revenue lags
Google posts strong Q4 results but ad revenue lags.