Unilever has pledged that all advertising productions over €100k will include at least one person with a disability in the behind-the-scenes crew.
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Self Space shares real mental health stories for poignant OOH campaign
CALLING is launching a unique out-of-home campaign for Mental Health Awareness Week in partnership with charity Self Space.
Silent barriers: has the marketing industry overlooked accessibility?
With around 1.3 billion people in the world’s largest minority group, Meltwater UKI’s Jess Smith asks why accessibility isn’t a marketing priority.
Amsterdam asks British men looking for a ‘messy’ night to ‘stay away’
Amsterdam’s city council has rolled out a digital discouragement campaign that asks rowdy British men to ‘stay away’ from the Dutch capital.
International Women’s Day: celebrating the 20 most influential women in marketing
As brands release International Women’s Day ads, MB makes it its mission to spotlight some of the most influential women in marketing.
Mobile app game ad banned for encouraging sexual assault and objectifying women
An ad for mobile app game Save the Bro has been banned by the ASA for presenting gender stereotypes “in a way that was likely to cause harm”.
‘Don’t have a cow man!’: 5 of the best campaigns making the rounds this Veganuary
As one of the most successful behaviour-change campaigns of recent years, Veganuary marketing campaigns are still making their mark in 2023.
Optimum Nutrition launches star-studded new ad to kick-off 2023
Optimum Nutrition has today launched a new omnichannel campaign designed to ‘challenge the unconscious bias’ of what fitness looks like.
Sainsbury’s, Lidl and Shelter Christmas ads ‘failed to resonate’ with Black community
Sainsbury’s, Lidl and Shelter were among the list of high-profile companies whose Christmas adverts ‘failed to resonate’ with the Black community.
Currys partners with Jungle Creations to celebrate diversity within the gaming industry
Electrical retailer Currys has launched a month-long content partnership with Jungle Creations to celebrate diversity within the gaming industry.