Not On The High Street has launched a new marketing campaign to promote its ‘fresh’ new look.
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Etsy will spend £525 million on marketing this year, CEO claims
Etsy is set to invest hundreds of millions into its marketing platform after years of growth during the pandemic.
Berghaus promotes free repairs services in latest campaign, driving sustainability
Berghaus last week launched a new campaign to promote its free repairs service, which aims to drive greater sustainability through longer use.
Brand licensing: the best marketing strategy you’ve never heard of
Some brands and retailers are trailblazers, embracing the significant marketing potential for brand extension. But what makes licensing really work?
ASA bans nightclub ads that were found to encourage excessive and underage drinking
Several clubs sanctioned by ASA for irresponsible ads encouraging excessive and underage drinking, with actors used under 25.
Heineken has two ads investigated for appealing to minors
The ASA has investigated two Heineken ads after complaints were made that the promotions may have appealed to people under the age of 18.
Will the decline in traditional TV viewers kill TV marketing altogether?
Ofcom have found that younger adults now watch seven times less broadcast TV than those aged 65 and over. Is this the death of TV advertising?
ZENB unveils an interactive billboard that gives away gluten-free spaghetti
ZENB has devised an outdoor interactive billboard campaign to celebrate the launch of its 100% yellow pea, gluten-free spaghetti.