Virgin Active has unveiled a major new campaign titled ‘It All Counts’ in a bid to recruit new members to its health clubs across the UK.
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57% of digital marketers fear of being cancelled if they get an ad wrong
Over half of retail digital marketers fear their brand will get cancelled if they get a digital advert wrong, The Retail Advertising Effectiveness Report 2022 revealed.
WhatsApp showcases its privacy features in brand’s latest ad
WhatsApp has unveiled its ‘Your privacy, more protected’ campaign to showcase the various layers of protection the brand provides for its users.
Love Island’s Paige Thorne signs six figure deal with Forever Unique
Love Island 2022 contestant Paige Thorne has signed a six-figure deal with global fashion brand Forever Unique.
Dairylea explores a child-like sense of wonder in its latest VCCP campaign
Cheese brand Dairylea has partnered with creative agency VCCP to celebrate the child-like sense of wonderment young people possess.
Grayson Hart’s CBD brand Puresport raises £1m in crowdfunding in just five hours
Grayson Hart’s CBD brand Puresport has raised more than £1.3 million in just five hours through a celebrity-backed crowdfunding campaign.
DLMDD serves up ‘new sonic identity’ for Heck sausages
Sonic branding agency DLMDD has created a new sonic identity for Yorkshire-based sausage brand Heck. Titled ‘One Heck of a Flavour’…
Little Dot Studios poaches MediaCom’s social media business director
London-based agency Little Dot Studios has named MediaCom’s social media business director, Chris Imlach as its new head of paid media.
Too far! Top six most outrageous ads banned this year
From underage bikini models to sexual expletives, Marketing Beat takes a look at the six most outrageous ads that have been banned this year.
Fiery House of the Dragon 3D billboard sets Times Square alight
HBO has placed a 3D billboard of a fire-breathing dragon in Times Square to mark the release of the drama House of the Dragon.