Lucozade has partnered with with journalist and comedian Amelia Dimoldenberg on a new campaign to promote Lucozade Alert.
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Research reveals ESG more important than ever to consumers in run up to World Cup
According to research released by Teads, diversity, gender equality and sustainability have become increasingly important to consumers.
UK consumers find DOOH campaigns more entertaining and trustworthy than other mediums
A new study has revealed that DOOH campaigns are regarded by consumers across the UK as ‘informative, entertaining, creative and trustworthy’.
Whatsapp launches global campaign to support new privacy updates
Whatsapp has launched a new global awareness campaign as it looks to familiarise its users with a range of new privacy features.
EasyJet appoints Asos’ Robert Birge as its new marketing lead
EasyJet has named Robert Birge as its new chief customer and marketing officer, Birge will leave his current role later this month.
Little Dot Sport secures three-year Scottish FA social media contract
Little Dot Sport has secured a three-year contract to support the Scotland national football team’s social media and digital content strategy.
Data and trust: How marketing helps brands treat consumers like individuals
Iterable’s vice-president of sales and Mike McGuire explains how brands can make the most of trust and data in marketing to win customers.
Motorway strikes lucrative sponsorship deal with BT Sport
Motorway has struck a lucrative agreement to co-sponsor BT Sport’s coverage of the Premier League, the UEFA Europa League.
Sue Ryder partners with GOOD to launch first TV ad for Grief Kind campaign
Sue Ryder has launched its first TV advert as part of its national Grief Kind campaign, with the aim of helping people offer better grief support throughout the UK.
Shock effect: the 5 most controversial marketing campaigns across social media
Which controversial marketing campaigns have caught the public’s attention most effectively – and how many saw business success as a result?