Dr Melisa Mete, lecturer in marketing at Henley Business School, shares her take on the Asda and Waitrose branding battle.
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WPP ceases operations in Russia in support of Ukraine
Marketing firm WPP has discontinued its operations in Russia, following its invasion of Ukraine, impacting up to 1,400 of its Russian staff.
Checkatrade appoints new lead creative agency
Checkatrade has appointed St Luke’s as its new lead creative agency following a competitive pitch process initiated towards the end of last year.
System1: OOH effectiveness more than doubles when paired with TV campaigns
Festive OOH campaigns that align with TV adverts are twice as likely to perform well, according to new research from System1.
Tesco brings TV ad to life to help public ‘become more Christmas’
Tesco brought its festive TV advert to life with an OOH activation at Kings Cross station to help commuters ‘become more Christmas’.
The Lizzo saga – what brands can learn from Lizzo’s PR disaster
Energy PR’s Susannah Morgan explains why Lizzo’s recent PR disaster also holds a valuable lesson for brands and loyalty.
Stress of pitching process forces 1 in 10 agency staff quit their roles
The gruelling nature of the pitching process has been laid bare, with up to one in ten (11%) agency staff leaving their roles due to stress.
Homeprotect enlists Diane Morgan to see the funny side of home insurance
Homeprotect has enlisted Diane Morgan for its first-ever TV-led integrated brand campaign which promoted its extensive home cover proposition.
ITV research reveals 5 secrets to short-term ad impact
Commercial broadcast channel ITV has revealed the five secrets behind impactful TV adverts that achieve short-term sales success.
Harringtons goes big with £6m TV ad campaign
Dog food brand Harringtons has launched a new TV campaign to promote the value proposition of its flagship range of products.