Guinness is embracing superstition with a tongue-in-cheek campaign imploring Irish fans in the upcoming Six Nations to ‘think it, just don’t jinx it’.
Search Results for “beer”
Heineken appoints Lucky Generals to Cruzcampo account
Heineken has appointed independent agency Lucky Generals to create a multi-million pound for the UK launch of its Spanish Cruzcampo beer.
BrewDog faces plagiarism accusations after striking similarities with Droga5 pitch emerge
BrewDog’s “Beer for your grandchildren” creative bears “a striking resemblance” to a work pitched to the Scottish brand.
Dos cervezas por favor? Brewdog leans into languages with Brewolingo social campaign
Beer brand Brewdog is encouraging Brits to learn another language – or at least the vocabulary needed to order a beer, in a summer campaign.
WARC reveals that humour is a key creative driver in 2023 as brands strip back purpose
WARC has revealed its key insights into the winners of this year’s Cannes Lions creative effectiveness awards, and what drives commercial success
Tennent’s celebrates proud Scottish heritage with vibrant new identity
Tennent’s is set to undergo a cosmetic transformation for the first time in five years with a vibrant new can design celebrating its Scottish heritage.
Guacamole dealers take over London’s parks to push Colombia’s ‘Purest Export’
Holy Moly guacamole is subverting drug culture and language with a playful integrated ad campaign to position it as ‘Colombia’s Purest Export’.
Liquid Death: Inside the controversial brand shaking up the soft drink industry
Comedy franchise or controversial marketing that goes too far? MB speaks to the creative force behind non-alcoholic soft drink brand, Liquid Death.
Budweiser kicks off UK’s biggest FIFA World Cup promotion
Budweiser, the US beer brand, is marking its fourth year as the official sponsor of the England Woman’s football team with a celebratory off-trade campaign.
Wimbledon 2023: 6 of the best campaigns making the rounds during the turbulent tournament
As tennis’s global showpiece event rolls around again for its 136th edition, MB looks at 6 of the best campaigns in what has been a turbulent week.