Google posts strong Q4 results but ad revenue lags.
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WPP to invest £250m into artificial intelligence this year
WPP has shared plans to plunge hundreds of millions in to artificial intelligence in its latest announcement to investors.
Digitas UK appoints new chief operating officer
Digitas UK has appointed Matt Lodder as its new chief operating officer. He replaces previous incumbent Owen Hughes, who left in June.
Google courts adland with new Gemini AI tool
Google will expand the use of its new Gemini AI tool to help create campaigns for advertisers
Data: Temu ad spend jumped 1,000% year-on-year in 2023
Chinese digital shopping site Temu’s advertising spend jumped by 1,000% year on year, according to data from analysis firm MediaRadar.
60% of Brits more ‘hopeful’ than one year ago despite cost-of-living crisis, Leo Burnett reveals
Six in ten (60%) British people feel more hopeful in January 2024 than they did one year ago, according to new Leo Burnett report.
Dentsu UK and Ireland appoints new chief strategy officer
Dentsu UK and Ireland has named Dan Truman as its new chief strategy officer, appointing him to its executive leadership team.
Global and D&AD launch free OOH masterclass taught by industry stalwarts
Global has partnered with D&AD to launch ‘Creating Impact with Outdoor Advertising’, a creative masterclass porgramme.
Renault gets bolder and more electric in fresh new campaign
Renault is looking to captivate younger audiences with a bold nationwide campaign showcasing its electric vehicle range, calling on viewers to rethink the role of the car.
Heineken taps Gareth Bale’s star power for punny Dry January ad
Heineken 0.0 has recruited Wales and Real Madrid legend Gareth Bale to ask revellers to stop ‘baling’ on their mates this Dry January.