A BBC ad has been criticised for encouraging a “football before family” amid reports that domestic abuse rises when tournaments take place.
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Opinion: Why there’s more to marketing than being a data junkie
Kantar brand strategy consultant Lindsay Gorton-Lee talks about the importance of brand-focused marketing rather than blindly following trend data.
UM chief executive set to depart her role at the end of the year
UM UK and Ireland chief executive Rachel Forde has announced that she is leaving the agency at the end of the year.
Sports Direct and Everlast unveil boxing content series
Sports Direct and Everlast have partnered up to unveil a content series with the intention of getting the public into boxing.
Sports Direct Christmas ad features star studded cast: Eric Cantona, Thierry Henry, Declan Rice & Mason Mount
Sports Direct has unveiled its 2022 Christmas campaign ‘Give Me Football’ bringing together some of the biggest names in the game.
National Autistic Society campaign gives autistic women and non-binary people a voice
The National Autistic Society has unveiled a campaign to spotlight the lives of autistic women and non-binary people to improve understanding.
Phoenix group unveils its first brand campaign to build on new visual identity
Phoenix Group, a long-term savings and retirement business, is launching its first brand campaign to build on its ‘new and modern’ visual identity.
EasyHotel CEO Karim Malak on disrupting the European hospitality sector
EasyHotel CEO Karim Malak talks to MB about the budget hotel’s brand marketing strategy and how it can help during the cost-of-living crisis.
Gymshark depicts the reality of a sweaty workout in its latest campaign
Gymshark’s latest campaign ‘Look Good, Lift Ugly’ wishes to challenge the perfect image of gym-goers it is often guilty of portraying.
Infinity 8 Ball ad banned for sexualising and objectifying women
An ad for the game ‘Infinity 8 Ball’, featured in the game Angry Birds 2, has been banned by the ASA for sexualising and objectifying women.