Concerns around job cuts in television remain, including at Channel 4, amid an ad industry slump, as advertisers spread their budgets more thinly.
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WPP set to gain from £1bn sale of Kantar Media
WPP is set to make significant gains from the sale of Kantar Media, which will be put on the market by private equity backers later this year.
Tom Morton moves on from R/GA after 8 ‘remarkable’ years
Tom Morton has left IPG owned agency R/GA where he was most recently global chief strategy officer, having been at the company for eight years.
ITV creates knight-themed Burger King film for Deliveroo social stunt
ITVX and Burger King have joined forces to bring all new epic ‘The Winter King’ to life, with a film focusing on the service of delivery drivers in the winter season.
Fireworks or budget cuts? Adland on what to expect in 2024
Looking ahead to the New Year, we ask industry insiders to see what they predict will be in store for the marketing sector as we move in to 2024.
Samsung livestreams gaming event at Piccadilly Circus in world-first
Samsung has showcased its inaugural Gaming Hub Challenge with a livestream broadcast on London’s 3D Piccadilly Circus screen.
Only cats: Channel 4 debuts bespoke ad break for Mog’s Christmas
Channel 4 is debuting its latest creative sales innovation with a bespoke cat-focused ad break for its seasonal broadcast of Mog’s Christmas.
Channel 4 boosts brand recall by 81% in fight against ad slump
Channel 4 is fighting back against the slump in ad revenues with a number of streaming innovations designed to enhances advertisers’ impact.
NOW transforms Katherine Ryan into giant Christmas pudding for 2023 festive ad
UKTV launches masterbrand U to bring services together
UKTV has announced the launch of a new masterbrand which brings together its channels and free streaming services under one umbrella.