Gaming app Royal Match has sparked conversation online after social media users noticed the mobile game using multiple high-profile celebrities in its video-on-demand campaigns.
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Belvita partners with FareShare for hard-hitting food poverty campaign
Biscuit brand Belvita has partnered with food waste charity FareShare to help fight food insecurity and donate up to 100,000 meals to those in need.
Land Rover’s Defender to sponsor ITV’s Rugby World Cup coverage
Land Rover’s Defender is set to sponsor ITV’s coverage of the upcoming Rugby World Cup with games to be broadcast across ITV1, ITV4 and ITVX
Deliveroo’s new brand platform brings local flavour to the doorstep
EE challenges Fortnite gamers to ‘capture the store’ with Saatchi activation
EE has invited gamers to ‘Capture the store’ in a Fortnite gaming activation with Digitas and Saatchi, in an aim to promote the new EE Game store.
‘Everyone Knows’: TK Maxx showcases cost-of-living busting credentials
TK Maxx is focusing on how it can help customers deal with ongoing cost-of-living crisis with a new integrated marketing campaign.
Peperami to launch biggest campaign in a decade with mammoth TV spend
Peperami is set to launch its biggest marketing campaign in nine years, with an extensive TV pushed back by a significant seven-figure investment.
Is TV really dead? How the implosion of traditional television will affect advertisers
What will the implosion and fragmentation of the traditional TV media landscape mean for advertisers, and how can they adapt?
JET unveils ‘beautifully surreal’ CGI-animated campaign
Jet has unveiled the first instalment of its ‘Keep on Moving’ campaign with two new spots that will form part of a six-week programme of activity.
Babybel goes big with seven-figure back-to-school campaign
Babybel has launched ‘Join the Goodness’, a major, seven-figure campaign to raise brand awareness ahead of the key back-to-school period.