Is product placement where the future of TV advertising lies? Marketing Beat takes a deep dive into the practice’s history to better understand its potential as reliable revenue stream.
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Cost of TV advertising to rise to 13% amid media inflation
According to Zenith the cost of television advertising is set to rise to 11%-13% as media inflation continues to take its hold on the industry.
Cazoo lowers marketing spend as it ‘realigns’ its brand
Online car retailer Cazoo has announced that it will lower marketing spending as it looks to realign its business to ‘de-risk its path to profitability’.
Naked Wines to launch first-ever TV ad campaign
Online wine retailer Naked Wines has unveiled its first-ever TV ad, which celebrates independent winemakers.
KitKat encourages social media users to ‘take a break’ with new AI staring contest
KitKat has partnered with agency Wunderman Thompson to reposition its ‘have a break’ campaign, with the ‘world’s first’ AI-powered staring contest.
Ribena bets big with £7m investment in new BBH campaign
Ribena has launched an all-new campaign and brand platform in collaboration with London agency BBH, investing £7 million in ‘Chin Up!’
Dr Martens pairs up with Depop to sell secondhand boots
Dr Martens has paired up with the online marketplace Depop to enter the resale market and sell secondhand or refurbished boots to consumers.
Skip this ad? Generation Z are ignoring ads at all costs
99% of Generation Z consumers admitted to frequently skipping ads, according to the new report from digital consumer research firm Bulbshare.
CMA investigates Google for the second time for abusing its position in the ‘ad tech stack’
The CMA has launched a second investigation into Google’s practices in ad technology, following a recent probe into its Meta ‘Jedi Blue’ agreement.