Relationships charity Relate has launched ‘Horniculture’, a gardening centre condom campaign that targets the rise of STIs in later life sex.
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WPP and Epic Games team up to propel brands into the metaverse
WPP and Epic Games have announced a new partnership to help WPP agencies deliver digital experiences for brands in the metaverse.
Orlebar Brown unveils WHAM! Club Tropicana inspired collection
British menswear brand Orlebar Brown has launched a “flamboyant” WHAM! inspired collection campaign in celebration of its 15th anniversary.
Rise at Seven appoints new head of design to build its creative studio
Rise at Seven has appointed Ben Topliss as its new head of design, in a bid to expand and build upon its design and creative studio.
B&Q and Uncommon studio partner for innovative spot
B&Q has unveiled a new campaign and brand platform entitled “Change. Made Easier”, which will be spearheaded by a new 90-second film directed by Pulse Films’ Oscar Hudson.
Reactions: Will Netflix’s plans to implement ads work?
Marketing Beat delves into reactions from across the globe to Netflix’s plans to include an ad-backed tier in a bid to lower subscription costs.
Channel 4 partners up with Eve Sleep to encourage viewers to turn off screens before bed
Channel 4 has announced a new sponsorship deal with eve Sleep, in an ‘ironic’ bid to encourage viewers to switch off their screens before bed.
Wieden+Kennedy secures key Trustpilot account, new brand campaign in the works
Danish consumer review platform, Trustpilot has hired American advertising firm Wieden+Kennedy to launch a new brand campaign.
SoPost wins Queen’s Award for Enterprise
SoPost, the company that helps brands run online product sampling campaigns, has been awarded the Queen’s Award for Enterprise.
Netflix plans to include ads to lower subscription costs
Netflix co-CEO Reed Hastings revealed in an earnings call that the streaming service plans to roll out cheaper subscriptions by including advertising.