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KFC rolls out new “First bite” campaign produced by London agency
KFC has unveiled a new advertising campaign centred around a 30-second spot which focuses on the “anticipation” customers feel before taking that first bite.
Boots loyalty scheme offers customers biggest discounts to date
Boots’ Price Advantage loyalty scheme will now allow customers to access “more savings than ever before”, with the scheme also moving online.
Channel 4 Ventures invests in Claudia Winkleman-backed CBD firm
Channel 4 Ventures, the TV network’s private equity arm, has invested in CBD retail and medical cannabis company Cannaray as part of a £10 million funding round.
Shein and Klarna collaborate for Covent Garden pop-up
Fast fashion retailer Shein has partnered with Swedish fintech firm Klarna to open a pop-up in London’s Covent Garden.
L’Oréal becomes first brand to feature on viral TikTok campaign
L’Oréal has partnered with TikTok for the social media firm’s #TikTokMadeMeBuyIt campaign.
Parfetts appoints new head of marketing
Wholesaler Parfetts has strengthened its team by appointing Jamie Ferguson as its new head of marketing.
ISBA launches consultation with UK advertisers for Origin programme
The Incorporated Society of British Advertisers (ISBA) will consult with UK advertisers about funding Origin, a cross-media measurement system.
Government selects preferred candidate for Ofcom chair
The UK government has chosen Michael Grade as the preferred candidate for the Ofcom chair, Culture Secretary Nadine Dorries has revealed.