BeReal is debuting its first global brand campaign in an aim to bounce back into relevancy among users, marketers and creators.
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The Kraken Rum makes a splash with epic CGI-live action ‘mini movie’
Alcohol brand The Kraken Rum aims to showcase Britain’s cinematic creative power with a combination of a CGI and live-action ‘mini-movie’.
Durex calls on consumers to sign up as official ‘condom testers’
Condom brand Durex is calling for 50 condom testers across the UK in a stunt aimed at proving its new products will not reduce sexual pleasure.
Fake news: is the Gymbox faux out-of-home controversy really a big deal?
Gymbox’s head marketer and a range of senior industry figures have their say on the brand’s recent faux out-of-home advertising controversy.
Movember fills empty stadium seats with ‘Where’s My Mate’ campaign
Movember has partnered with the football clubs of two areas with the highest male suicide rates in the UK, in an aim to turn empty stadium seats into a reminder ahead of World Suicide Prevention Day.
‘Bloody and gory’: ASA bans Viva!’s ‘umbilical cord flavour’ killer yoghurt ad
An ad by vegan charity Viva! has been banned by the ASA for being ‘bloody and gory’, as it featured a woman eating a ‘blood and offal’ yoghurt.
Opinion: What’s the deal with Adland’s awkward World Cup silence?
Football fan Josie Beaumont from creative agency Dark Horses asks simply: what’s the deal with adland’s awkward World Cup silence?
Tesco focuses on fun and freedom in latest Click+Collect campaign
Tesco Ireland and BBH have teamed up to highlight the fun and freedom the grocery retailer’s Click+Collect service can offer time-starved shoppers.
Sweat, snacks and spooky effects: 8 interactive out-of-home billboards to make you say OOH
Never underestimate the power of a good-old fashioned billboard, especially when the OOH is interactive – here’s some of the best hands-on ads around.
‘Offensive’ guacamole ad slammed for portraying Colombians as ‘drug dealers’
Guacamole brand Holy Moly has defended itself after its latest ad campaign was deemed “offensive” for portraying Colombians as “drug dealers”.