Sky has announced five eco-friendly brands as winners of this year’s £2 million Sky Zero Footprint Fund sustainable advertising initiative.
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talkSPORT rings in the new season with Amazon Alexa partnership
talkSPORT is celebrating the start of the new Premier League season by collaborating with Amazon Alexa on a playful new ad campaign.
Women’s World Cup is outscoring men’s tournament for advertising appeal
System1 has found that this year’s FIFA Women’s World Cup is outscoring last year’s men’s tournament for ad appeal.
Panini celebrates GOAT collectors in surreal Premier League trading cards ad
Panini, famous for its seminal World Cup sticker albums is introducing a new brand character ahead of the new season – ‘The GOAT of Swaps’.
Paddy Power lampoons ‘oil money’ clubs in latest ad to kick-off new football season
Betting firm Paddy Power is kicking off the new 2023-24 football season with a musically-satirical take on so-called ‘oil money’ clubs.
Ladbrokes gambling ad banned for having ‘strong appeal’ to under-18s
The Advertising Standards Authority has banned a series of promotional tweets from Ladbrokes due to their ‘strong appeal’ to under-18s.
Broadcast TV viewership sees sharpest ever annual drop as sector becomes increasingly fragmented
Broadcast TV has seen its biggest ever annual decline as viewers increasingly turn to more flexible options such as VOD and streaming.
2024 Olympics: Team GB and Ocean Outdoor begin the 1-year countdown
Ocean Outdoor and Team GB are celebrating the one-year countdown to the Paris 2024 Olympics with a digital out-of-home (DOOH) search for Mini mascots to represent the team.
Square eyes? BBC says screens can help children learn
BBC Creative is dispelling negative perceptions surrounding screen use in children with a 60-second creative designed to emphasise its potential as a powerful educational tool.
Orange subverts football gender norms with ‘best sports advert ever’
Telecommunications company Orange has gone viral with a football campaign which uses VFX to challenge gender-based perceptions of the Women’s World Cup.