As its new strategy director, Flora Proudlock will lead a number of St Luke’s accounts, including online supermarket Ocado.
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Amazon strikes fresh deal with Reach over cookies
Amazon has struck a fresh deal with the UK’s largest publication Reach, helping it to obtain customer data in order to target online advertising.
Bad timing? Snapchat launches ‘social media antidote’ campaign as it culls 10% of staff
Snapchat has launched a new campaign focusing on how the social media site is different to other social media outlets.
Doomsday Preppers: Are marketers truly ready for the death of third-party cookies?
With Google finally set to phase out third-party cookies for good by the end 2024, will marketers truly be able to cope with this seismic shift?
Samsung partners with TfL to re-imagine Tube map for first time in 90 years
Samsung has partnered with Transport for London (TfL) to re-imagine Harry Beck’s iconic 1933 tube map design for the first time in 90 years.
WPP to invest £250m into artificial intelligence this year
WPP has shared plans to plunge hundreds of millions in to artificial intelligence in its latest announcement to investors.
Alphabet and Meta Q4 ad sales may not reflect gen AI investment
Ad sales in Q4 from firms including Alphabet and Meta may not reflect their investment in generative AI.
Publicis to invest £256m in AI over the next three years
Publicis is set to invest £255.6 million ($326.4m) in AI over the next three years, as it said it had achieved 6.3% growth in 2023.
TikTok cuts advertising jobs as tech sector adjusts to falling ad sales
TikTok has laid off at least 60 employees working in its advertising and sales divisions following on from a series of cuts at major tech firms.
Data: Temu ad spend jumped 1,000% year-on-year in 2023
Chinese digital shopping site Temu’s advertising spend jumped by 1,000% year on year, according to data from analysis firm MediaRadar.