Asos has selected a new strategic media planning agency as it focuses on building its brand with a full funnel marketing approach going into 2024.
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Cadbury celebrates 200-year milestone with classic ad remake
Cadbury is celebrating its 200-year relationship with the chocolate-loving British public with an emotional reboot of a classic advert.
Tom Morton moves on from R/GA after 8 ‘remarkable’ years
Tom Morton has left IPG owned agency R/GA where he was most recently global chief strategy officer, having been at the company for eight years.
Omnicom bolsters team with two fresh C-level appointments
Omnicom has made two fresh C-level appointments and has named Christian Byron as Chief Commercial Officer and Vicky Fox as Chief Planning Officer with immediate effect.
Medialab poaches Starcom’s Jon Manning as new Director of Advanced TV
Medialab has snapped up Starcom’s Jon Manning to be its new director of Advanced TV.
Currys launches next-generation retail media network
New retail media network Currys Connected Media will allow brands to understand, reach and engage millions of customers online and in store.
Data: Top advertising agencies promoted COP28 while holding fossil fuel contracts
Top advertising and PR agencies have been instrumental in promoting the COP28 conference whilst working with fossil fuel companies.
Cadbury launches Christmas campaign to celebrate coin return
Cadbury has launched a fully integrated campaign to mark the return of Cadbury Dairy Milk Coins after almost a decade, in a no-holds-barred celebration of getting over excited about Christmas.
X/Twitter to lose £millions in ad revenue as UK government pulls advertising budget
IBM, Disney and now reportedly the UK government have stopped advertising on Twitter, formerly known as X, in a fresh blow for Elon Musk.
X/Twitter CEO travels to London in desperate bid to woo advertisers
The chief executive of X, formerly known as Twitter, Linda Yaccarino has reportedly set in motion a charm offensive in a bid to win back advertisers.