A Wickes activation on display at Brighton’s Pride parade at the weekend has caused a significant backlash among the wider LGBTQ+ community online, which found the DIY firm’s messaging to be overly ambiguous.
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Shock effect: the 5 most controversial marketing campaigns across social media
Which controversial marketing campaigns have caught the public’s attention most effectively – and how many saw business success as a result?
Snapchat partners with COPA90 for new content proposition
Snapchat has partnered with sports media agency COPA90 to deliver a new content partnership tying in with the ongoing 2022 Women’s Euro.
Canesten banishes shame with educational campaign on vaginal health and anatomy
Canesten has unveiled an educational campaign to banish shame and discomfort when exploring the truth about vaginal and vulval health.
Nationwide’s CMO leaves her role after six years
Nationwide’s chief product and marketing officer Sara Bennison is set to depart from her position after six years at the company.
CALM’s ‘The Last Photo’ campaign reveals the heart-breaking reality behind suicide
Mental health charity CALM has launched its largest ever suicide prevention initiative in a bid to reshape the UK’s understanding of suicide.
Mars boasts 45% female representation in ads, up 11% from 2018
Mars has announced that it has increased female representation across its advertising portfolio by 11% since it began auditing such figures in 2018.
Hiscox appoints new marketing director to reach new audiences
Global insurance company Hiscox has appointed Fiona Mayo as its new UK marketing director in a bid to expand its reach to new audiences.
Over 1 in 4 UK ethnic minority women feel ‘negatively portrayed’ in advertising
Unstereotype Alliance shows over 1 in 4 UK women of ethnic minority backgrounds feel their ethnic group is portrayed negatively in ads.
Absolut unveils biggest campaign in 10 years
Absolut has launched its largest global marketing campaign in over 10 years, ‘The World of Absolut Cocktails’.