A staggering 96% of the creator economy is yet to be tapped into and properly utilised, according to a new report from Ogilvy looking into the future of influencer marketing.
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Opinion: 99% of Gen Z will skip ads, the other 1% aren’t looking
Marisa Thomas, Good-Loop CMO, explains that – while ads aren’t designed to be annoying – getting people to see them is more than half the battle.
ITV to reduce new shows amid fears of advertising slump
ITV is cutting back on new shows amid an anticipated advertising downturn this festive season, with city analysts predicting falling advertising revenues this year.
ITV Creative poaches Mother exec for new strategy role
ITV Creative has poached Mother strategy director Tatiana Jezierski, creating a new role for her as head of creative strategy at the in-house agency.
Disney Plus rolls out Netflix-style ad tier in UK
Disney Plus has followed in the footsteps of Netflix with the introduction of an ad-supported tier, significantly cheaper than its current options.
Amazon Ads Q3 revenue soars over $12bn exceeding forecasts
Amazon Ads global revenue in Q3 hit over $12 billion, exceeding initial predictions and representing a 13% quarterly growth and a 25% YOY.
Netflix expands advertising businesses with new offerings
Netflix has revealed the next steps for its ad business, introducing new offers for marketers with an aim to grow within the ad-supported video sector.
Nielsen debuts cross-platform global audience measurement solution
Audience measurement company Nielsen has unveiled a global cross-media measurement solution for publishers and platforms.
UKTV pumps £1m ad spend into mammoth sustainability campaign
UKTV is committing £1 million-worth of airtime to a new Everyday Sustainability campaign running across the breadth of its linear network.
Majority of Amazon Prime Video viewers feel ‘bombarded’ by ads
With Amazon Prime was set to roll out advertising from 2024, YouGov has found that 65% of viewers already feel ‘bombarded’ by advertising.