Media buying platform Adform has joined the Science Based Targets Initiative, making it the first global Demand Side Platform to do so.
Ad Net Zero introduces new science-based targets as big brands get on board
Ad Net Zero has introduced new strict science-based targets for brands who join their mission – including new supporters, Amazon L’Oreal and Indeed.
Adform to build more sustainable adverts with Ad Net Zero
Adform has partnered with Ad Net Zero – the ad sector’s response to the climate emergency – to ramp up its dedication to building a more sustainable future for advertising in the UK.
Amazon, Google, Meta, Twitter, TikTok and Yahoo volunteer to be part of ASA ‘transparency’ pilot
The Advertising Standards Authority (ASA) has announced ‘a world first’ pilot to explore how digital companies adhere to advertising regulations.