Amazon Prime is the latest paid-for streaming service to introduce a second-tier, meaning some customers will see ads from 5 February this year.
Brands wasting $600m in ‘unsuitable’ digital ad spend over festive season
Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to new analysis by Creative X.
Tom Hanks says dental ad used AI version of him without permission
Tom Hanks has told fans that a dental plan using his image is in fact fake and created without his permission by using artificial intelligence (AI).
Opinion: What’s the deal with Adland’s awkward World Cup silence?
Football fan Josie Beaumont from creative agency Dark Horses asks simply: what’s the deal with adland’s awkward World Cup silence?
57% of digital marketers fear of being cancelled if they get an ad wrong
Over half of retail digital marketers fear their brand will get cancelled if they get a digital advert wrong, The Retail Advertising Effectiveness Report 2022 revealed.