Krispy Kreme has selected newly-created ‘super agency’ VML as its new global creative agency partner in what is the firm’s first major business.
Stress of pitching process forces 1 in 10 agency staff quit their roles
The gruelling nature of the pitching process has been laid bare, with up to one in ten (11%) agency staff leaving their roles due to stress.
WPP downgrades yearly forecast after 51% slump in pre-tax profits
WPP’s share price has fallen by 7.3% to 785.80p having lowered its full-year predictions after profits halved in the first half of 2023.
WPP features in FT’s 2023 list of climate leaders
The British advertising agency WPP has featured in the Financial Times’ third edition of the top 500 of Europe’s Climate Leaders.
The Kite Factory names new head of marketing and new business
Independent media agency The Kite Factory has named Emily Underhill as its new head of marketing and new business as it looks to supercharge its growth plans.
Dentsu global CCO abruptly walks away following internal ‘re-organisation’
Dentsu global chief creative officer, Fred Levron has left the agency following a statement released by the Japanese firm yesterday (30 March).
M&C Saatchi appoints new head of growth
M&C Saatchi has today promoted marketing director, Christi Tronetti to the newly-created role of head of growth as it looks to develop its new…
Lack of ‘measurable or objective’ KPIs causing dissatisfaction among agencies
Advertisers have admitted that the lack of ‘measurable or objective’ KPIs is their number one concern, claiming the wrong things are often measured.
Organic strengthens senior team with two internal promotions
London-based digital agency Organic has today (24 November) promoted two senior team members as it looks to continue on its growth trajectory.