Channel 4’s commercial department, 4Sales, has entered a data partnership with Sainsbury’s Nectar to “revolutionise” ad targeting on All 4.
Channel 4 releases final shortlist for £1 million Diversity in Advertising Award
Channel 4 has released a shortlist of seven finalists for its £1 million Diversity in Advertising Award, which aims to tackle the lack of authentic…
E4 kicks off integrated campaign to promote latest Married at First Sight UK series
E4 has unveiled a new marketing campaign to promote the launch of the latest series of Married at First Sight UK, led by a new 40-second spot.
Colgate strikes landmark deal with E4 to sponsor Married at First Sight UK
Dental health brand Colgate has struck a deal to sponsor E4’s Married at First Sight UK in what is set to be the show’s biggest sponsorship to date.
Next-day delivery service Bother airs “first-ever” TV campaign
The next-day delivery household essentials service, Bother, has announced that it will air its “first-ever” TV campaign later this month.