PayPal has appointed Uber Advertising’s vice-president and general manager Mark Grether to oversee its fledgling advertising proposition.
GroupM partners with Amazon Ads to offer bespoke cloud marketing insights
GroupM is set to collaborate with Amazon Ads with a view to co-developing an Amazon marketing cloud maturity framework for advertisers.
Amazon Ads Q3 revenue soars over $12bn exceeding forecasts
Amazon Ads global revenue in Q3 hit over $12 billion, exceeding initial predictions and representing a 13% quarterly growth and a 25% YOY.
Amazon Ads unveils new measurement features giving advertisers more control
Amazon Ads has unveiled a host of new features, giving advertisers more control across their campaign planning, activation and ad measurements.
GroupM and Amazon Ads collaborate on creator-led content
WPP’s GroupM has partnered with Amazon Ads to deliver creator-led shoppable content to the e-commerce giant’s suite of advertising services.
Opinion: Can streaming TV ad campaigns really deliver sales?
Amazon Ads UK MD Phil Christer asks how advertisers should approach streaming services to ensure campaigns deliver impactful results?
Amazon’s advertising business boosts profits by almost £9bn
Amazon’s online advertising business has significantly helped the tech giant grow its revenue by 11% in the second quarter.
WARC and Amazon Ads reveal growing influence of MMM
A new piece of research developed by WARC in collaboration with Amazon Ads has revealed that marketers are favouring a return to MMM.
TripleLift poaches long-serving Amazon Ads director
New York-based adtech platform TripleLift has today named industry veteran Ed Dinichert as its new chief revenue officer.