Despite an overall improvement in the representation of women in advertising, women of colour with darker skin tones and older women were left behind.
Creative X: Companies are wasting £20m a year on ‘unimpactful marketing’
The average F500 company could be wasting around £20 million ($25m) a year, according to new research from data platform Creative X.
Fireworks or budget cuts? Adland on what to expect in 2024
Looking ahead to the New Year, we ask industry insiders to see what they predict will be in store for the marketing sector as we move in to 2024.
Brands wasting $600m in ‘unsuitable’ digital ad spend over festive season
Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to new analysis by Creative X.