System1 has found that the ad industry’s shift towards more humour-focused campaigns has continued into 2024, shifting further from purpose.
WACL unveils new pledge to improve and measure representation
WACL is announcing a new industry-wide RepresentMe pledge at Cannes Lions today, which sets out a new set of metrics encouraging the creative industries to take a stand when it comes to representing women in advertising.
Cannes 2024 – what should be top of the agenda this year?
Predictions for Cannes Lions 2024 – we ask creatives what should be top of the agenda at this year’s biggest celebration of marketing.
Revamping streaming ads: Netflix’s bold new plans unveiled
Netflix held talks with global advertising executives at Cannes to explore different advertising formats in a bid to boost advertising revenues.