Google is once again delaying the depreciation of third-party cookies the search engine firm said on Tuesday, ahead of its quarterly results.
ASA: Green food ads mislead consumers with eco ‘halo effect’
Food and drink ads using words such as ‘natural’ and green imagery benefit from an eco-friendly ‘halo effect’, according to the latest ASA research.
CMA says Google cannot phase out third-party cookies until its concerns are addressed
The CMA has said that Google “cannot proceed with third-party cookie deprecation” until its concerns are resolved.
Unilever launches fresh review of media and planning account
Unilever, which owns brands including Ben & Jerry’s and Marmite among others, has launched a review of its global media and planning account.
How loyalty schemes and festive ads boosted supermarket Christmas sales
Supermarkets including M&S, Tesco and Sainsbury’s have been crediting strong Christmas sales to loyalty schemes, value pricing and festive ads.
Unilever to be investigated by CMA over greenwashing claims
Unilever is being investigated by the CMA following claims that it made “vague and broad” statements about its products’ environmental qualities.
CMA cracks down on Meta’s exploitation of its advertising clients’ data
The Competition and Markets Authority (CMA) has forced tech giant Meta to stop exploiting its advertising customers’ data.
New bill will let CMA crack down on ‘excessive dominance’ big tech firms hold over businesses
New legislation has been introduced that will ensure businesses are protected from rip-offs and that competition in digital markets is boosted.
IMTB director general Scott Guthrie: Deinfluencing allows influencers to “re-caIibrate”
MB explores the past, present and future of the influencer marketing industry with trade body director general, Scott Guthrie.
Google sued by UK publishers for abusing its dominant position in online advertising
Google has been sued by a group of UK-based website publishers who claim the company abused its dominant position in online advertising.