The MND Association is using the longest day of the year to highlight that every day is the longest day of the year for hard-working carers.
Hard-hitting film raises vital importance of kidney donation
A group of UK kidney donation charities are raising awareness of the vital need for living kidney donation with a hard-hitting campaign.
Pancreatic Cancer UK shares new ‘more than hope’ brand identity
Pancreatic Cancer UK has worked with purpose-driven agency GOOD to launch a new brand and identity, to increase awareness of the disease while boosting funding and support for its work.
‘Without the people there’s nothing’: Behind Motor Neurone Disease Association’s ITV campaign
Good Agency’s Bryn Attewell discusses the making of Motor Neurone Disease Association’s hard hitting campaign coinciding with Coronation Street.
Crisis campaign hits back at idea homelessness is a ‘lifestyle choice’
Crisis has hit back at Suella Braverman’s comments describing homelessness as a “lifestyle choice” with a thought provoking creative.
Marie Curie asks nation for crucial support in 2023 Christmas ad
Marie Curie is asking the public to support moments of comfort and joy for people going through the darkest times at Christmas.
Marie Curie breaks down end-of-life taboos in candid TV ad
Hospice care charity Marie Curie is looking to change the conversation around wills and end-of-life care through #WillTalk, a new legacy campaign.
GOOD agency leads the way in ethical AI use with FAIR charter
Purpose-driven strategic and creative agency GOOD has published an AI Charter to promote the fair and ethical use of Artificial Intelligence in agencies.
GOOD Agency launches campaign for London Business School, aims to raise £200m in 5 years
GOOD Agency has launched an alumni fundraising campaign for the London Business School, promoting the school’s new fundraising platform…