Channel 4 has said that it will not be running ad breaks during its coverage of the 2024 in a bid to remain competitive as the results come in.
Majority of consumers think brands shouldn’t get involved in politics
More people (41%) feel that brands shouldn’t be involved in politics than the 28% that think they should, according to Havas Media Network’s ‘Year of Elections’ survey.
Havas Media Network creates new centralised planning team
Havas Media Network UK has promoted Jackie Lyons to chief planning officer, heading up the new 150-person strong Connected Planning Hub.
Havas acquires B2B marketing agency
Havas has acquired British marketing agency Ledger Bennett in a bid to advance its ambitions in the B2B space across the global market.
Havas Media Network names first-ever chief growth officer
Havas Media Network has promoted Nick Wright into the newly-created role of chief growth officer as the network looks to solidify its growth agenda.