UK advertisers are making clear progress in showing more diverse women compared to their global peers, despite persistent gender stereotypes
Coca-Cola and McDonald’s take Kantar’s Christmas crown for 2023
Coca-Cola and McDonald’s have been named the best and the funniest Christmas adverts (respectively) by insight agency Kantar.
Humour is officially back on the adland menu this Christmas
Advertisers are increasingly embracing humour this year, with 56% of television ads taking a funny approach.
VCCP’s Cadbury Xmas ad revealed as this year’s best by Kantar
Data compiled by brand consultancy firm Kantar has revealed that 2022’s ‘most effective’ Christmas ad was VCCP London’s Cadbury Secret Santa.
A Christmas in crisis: Have supermarket ad campaigns struck the right tone?
While some are going full-on fairytale and celebrating everything that is wonderful about the festive season, others are taking the opportunity to focus on the ‘real meaning of Christmas’.
2022 Christmas advert predictions from the marketers on the ground
Experts from across the marketing industry share their take on what’s in store for the upcoming 2022 Christmas advert season.